Mediating Impact of Work Engagement and Moderating effect of Organization culture on the Relationship between Pro-social Motivation Social Media, Social Networking and Organizational Citizenship Behavior

Authors

  • Sanober Shoaib KIET
  • Dr Khizer Hayat Iqra Univesirty Karachi
  • Atif Aziz Iqra University

DOI:

https://doi.org/10.56596/jjmsca.v3i2.81

Keywords:

Pro-social motivation, social media, social networking, work engagement, organizational citizenship behavior, organization culture

Abstract

The study aims to investigate effect of work engagement, pro-social motivation, social media, social networking and organization culture on organizational citizenship behavior. This study has used partial least square structural equation modeling to examine the construct hypotheses. The finding suggests the significant positive direct relationship between pro-social motivation, work engagement, social media, social networking and organizational citizenship behavior. In addition, work engagement positively mediated the relationship between pro-soical motivation, social media, social networking and organizational citizenship behavior. Besides, this research also found the significant moderation of organization culture between pro-social motivation, social media, social networking and work engagement. Discussion limitation and suggestion for future research are also provided.

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Published

2023-12-31

How to Cite

Shoaib, S., Hayat, D. K., & Aziz, A. (2023). Mediating Impact of Work Engagement and Moderating effect of Organization culture on the Relationship between Pro-social Motivation Social Media, Social Networking and Organizational Citizenship Behavior. Journal of Journalism, Media Science & Creative Arts, 3(2), 104–133. https://doi.org/10.56596/jjmsca.v3i2.81