Comparative study of TVCs treatment before and during covid-19 pandemic in Pakistan

Authors

  • Mobashar Ahmad The University of Lahore, Pakistan
  • Ali Ab Ul Hassan The University of Lahore, Pakistan
  • Dr Abul Hassan The University of Lahore, Pakistan

DOI:

https://doi.org/10.56596/jjmsca.v3i2.70

Keywords:

TVCs treatment, Deceptive ads, Covid-19 pandemic, Pakistan

Abstract

The worldwide health economy has been decimated by Covid-19 pandemic. Advertisers take advantage of the public's anxiety and emotions as a result of the pandemic. In this research, the content of various products’ advertisements shown on television, before and during Covid-19 pandemic were compared. These ads have not been compared empirically in terms of their running period before this. Content and techniques of advertisements also changes according to the developing situations. Therefore, this paper focused on the changes in the approach for advertising, their presentation and the level of deception in the ads. Data collection was done by purposive sampling. This research paper critically analyzed the TVCs treatment in both periods. Through comparative analysis of the selected sample, the research paper found that these companies made false claims, deceptive ads and mislead the consumers to promote their products by taking advantage of the ongoing pandemic situation in Pakistan.

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Published

2023-12-31

How to Cite

Ahmad, M., Ab Ul Hassan, A., & Dr Abul Hassan. (2023). Comparative study of TVCs treatment before and during covid-19 pandemic in Pakistan. Journal of Journalism, Media Science & Creative Arts, 3(2), 1–16. https://doi.org/10.56596/jjmsca.v3i2.70