• Ms Sharoon Saleem Research Scholar, Media and communication studies



Inappropriate content, . Children, Inappropriate Bahaviour


The emergence of social media platforms has revolutionized the way people communicate, access information, and interact with each other. YouTube, in particular, has become a ubiquitous source of entertainment and information for people of all ages, including children. With the increasing availability of smartphones and other mobile devices, children now have access to YouTube content at their fingertips, anytime and anywhere. This has raised concerns among parents, educators, and researchers about the potential impact of YouTube on children's behaviors and activities. This paper reviews the literature on the impact of YouTube on children's behaviors and activities, focusing on the effects of YouTube on their social, cognitive, and physical development. A systematic review of relevant studies was conducted, and the findings were synthesized and analyzed to provide an overview of the current state of knowledge in this field. The review found that YouTube has a profound impact on children's behaviors and activities, both positive and negative. On the positive side, YouTube provides children with a vast array of educational and informative content that can enhance their cognitive development and learning. Additionally, YouTube offers opportunities for children to connect with peers and engage in social interactions that promote their social development. On the negative side, YouTube exposure has been associated with a range of negative outcomes, including increased aggression, decreased physical activity, and reduced academic performance. Exposure to inappropriate content, such as violent or sexualized content, has also been linked to negative psychological effects, including anxiety and depression. Furthermore, the review found that the impact of YouTube on children's behaviors and activities varies depending on several factors, including the type of content, the child's age, and their level of parental supervision. Children who are younger and have less parental supervision are particularly vulnerable to the negative effects of YouTube exposure. To mitigate the negative effects of YouTube exposure, several strategies have been suggested, including parental mediation, media literacy education, and content regulation. Parental mediation involves actively monitoring and regulating children's access to YouTube content, while media literacy education focuses on equipping children with the skills to critically evaluate and analyze media messages. Content regulation involves enforcing policies and guidelines that restrict access to inappropriate content.




How to Cite

Saleem, S. (2022). IMPACT OF YOUTUBE ON CHILDREN’S BEHAVIORS AND ACTIVITIES. Journal of Journalism, Media Science & Creative Arts, 2(issue 1), 59–75. 1.34